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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Theory"
~type_genre:"Bibliography included"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Kroeber-Riel, Werner
8
Gröppel-Klein, Andrea
7
Keller, Kevin Lane
7
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Warde, Alan
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Aaker, Jennifer
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Elliott, Richard
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Esch, Franz-Rudolf
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Hill, Ronald Paul
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Tadajewski, Mark
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Weinberg, Peter
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Bernheim, Bert Douglas
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Diller, Hermann
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Dobscha, Susan
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Erdem, Tülin
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Pei, Yilei
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Shishikura, Manabu
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International journal of advertising : the quarterly review of marketing communications
2
Brand management ; Vol. 4
1
Consumer research and policy series
1
Critical perspectives on business and management
1
Cross-cultural and critical perspectives on brands
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001584601
Saved in:
4
Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
Saved in:
5
Consuming luxury brands : the relevance of the "rarity principle"
Phau, Ian
;
Prendergast, Gerard P.
-
2010
Persistent link: https://www.econbiz.de/10003922855
Saved in:
6
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
7
Consumer psychology in behavioural perspective
Foxall, Gordon R.
-
1990
Persistent link: https://www.econbiz.de/10013487974
Saved in:
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