Narrow search
Showing 1 - 10 of 309
Cover Image
On the econometrics of modeling direct marketing response
Franses, Philip Hans - 1997
Persistent link: https://www.econbiz.de/10000974964
Cover Image
Experts adjusting model-based forecasts and the law of small numbers
Franses, Philip Hans (contributor) - 2007
Persistent link: https://www.econbiz.de/10003754017
Cover Image
Irritation due to direct mailings from charities
Diepen, Merel van (contributor); Donkers, Bas (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003337406
Cover Image
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van (contributor); Donkers, Bas (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003791622
Cover Image
Dynamic and competitive effects of direct mailings : a charitable giving application
Diepen, Merel van; Donkers, Bas; Franses, Philip Hans - In: Journal of marketing research : JMR 46 (2009) 1, pp. 120-133
Persistent link: https://www.econbiz.de/10003810267
Cover Image
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van; Donkers, Bas; Franses, Philip Hans - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
Cover Image
Do charities get more when they ask more often? : evidence from a unique field experiment
Donkers, Bas (contributor); Diepen, Merel van (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008665094
Cover Image
Dynamic and competitive effects of direct mailings
Diepen, Merel van (contributor); Donkers, Bas (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003381147
Cover Image
Evaluating direct marketing campaigns : recent findings and future research topics
Jonker, Jedid-Jah (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001658718
Cover Image
Dynamic and Competitive Effects of Direct Mailings
Diepen, M. van - 2013
We propose a dynamic direct mailing response model with competitive effects, where purchase and promotion history are incorporated. We then map the dynamic competitive interactions amongst the firms sending the mailings. We investigate the short- and long-run impact of a direct mailing on the...
Persistent link: https://www.econbiz.de/10012754123