Using weekly data on advertising expenditures in various media and response data on awareness, consideration and choice … model, again with pooled parameters, to see if there are dynamic effects of advertising. For the category under scrutiny, we … find that most advertising effects exist for awareness, although at the same time there are effects for choice. Newspaper …

Using weekly data on advertising expenditures in various media and response data on awareness, consideration and choice … model, again with pooled parameters, to see if there are dynamic effects of advertising. For the category under scrutiny, we … find that most advertising effects exist for awareness, although at the same time there are effects for choice. Newspaper …

. To create exogenous variation in irritation, we design a unique controlled field experiment in cooperation with five of …

. Without any request, donations are rarely made, and it is well known that each request for money by a charity likely generates … at least some revenues. Whether a single request from a charity increases the total amount donated by an individual is … difficulties by carrying out a field experiment in which five large charities cooperate. With the unique data that we collect, we …

setting, as sending direct mailings represents a large part of charitable fundraising activity. Households often receive … unique database by merging the databases of three large charity organizations in the Netherlands. This results in household … level data on the direct mailings received and the donations made by each household to each charity. Our results show that …

. Without any request, donations are rarely made, and it is well known that each request for money by a charity likely generates … at least some revenues. Whether a single request from a charity increases the total amount donated by an individual is … difficulties by carrying out a field experiment in which five large charities cooperate. With the unique data that we collect, we …