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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625

Persistent link: https://www.econbiz.de/10011747850

The role of the brand in driving online loyalty for multichannel retailers

Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502

Persistent link: https://www.econbiz.de/10011534118

The role of the store in managing postpurchase complaints for omnichannel shoppers

Miquel-Romero, Maria-Jose; Frasquet Deltoro, Marta; … - In: Journal of business research : JBR 109 (2020), pp. 288-296

Persistent link: https://www.econbiz.de/10012238069

La producción científica sobre distribución comercial en España, 1990 - 2000

Vallet Bellmunt, Teresa; Frasquet Deltoro, Marta; Gil … - In: Información comercial española : ICE : revista de … (2002), pp. 119-139

Persistent link: https://www.econbiz.de/10001729987

Post-entry internationalisation activity of retailers : an assessment of dynamic capabilities

Frasquet Deltoro, Marta; Dawson, John A.; Mollá … - In: Management decision : MD 51 (2013) 7, pp. 1510-1527

Purpose: The purpose of this paper is to propose a framework, based on empirical research, to explain the strategic processes of post-entry development in international retailing through consideration of the dynamic capabilities attributable to retailers. Design/methodology/approach: Case study...

Persistent link: https://www.econbiz.de/10009789044

Determinants of website traffic : the case of European fashion apparel retailers

Mollá Descals, Alejandro; Frasquet Deltoro, Marta; … - In: The international review of retail, distribution and … 24 (2014) 4, pp. 411-430

Persistent link: https://www.econbiz.de/10010384762

Internationalization patterns in fashion retail distribution : implications for firm results

Mollá Descals, Alejandro; Frasquet Deltoro, Marta; … - In: The service industries journal 31 (2011) 11/12, pp. 1979-1993

Persistent link: https://www.econbiz.de/10009298280

Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels

Frasquet Deltoro, Marta; Ieva, Marco; Mollá Descals, … - In: Journal of retailing and consumer services 76 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10014460825

Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale

Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: The journal of brand management : an international journal 28 (2021) 4, pp. 388-401

Persistent link: https://www.econbiz.de/10012550324

Explaining Mobile Commerce Usage Intention Based on Technology Acceptance Models in a Developing Market Context

Chimborazo, Luis Edwin; Frasquet Deltoro, Marta; Mollá … - In: Market : review for marketing theory and practice 33 (2021) 1, pp. 25-40

Persistent link: https://www.econbiz.de/10012653342