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Institutional pressures and marketing ethics initiatives : the focal role of organizational identity
Martin, Kelly D.; Johnson, Jean L.; French, Joseph J. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 574-591
Persistent link: https://www.econbiz.de/10009297199
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People, profit, and promotion : when health care is business
Martin, Michael; Martin, Kelly D.; French, Joseph J. - In: Journal of the Academy of Business Education : JABE 19 (2018), pp. 76-94
Persistent link: https://www.econbiz.de/10011876998
Cover Image
Institutional pressures and marketing ethics initiatives: the focal role of organizational identity
Martin, Kelly D.; Johnson, Jean L.; French, Joseph J. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 574-592
Persistent link: https://www.econbiz.de/10009255247