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Introduction: special issue on examining marketing's unintended consequences
Fry, Marie-Louise; Polonsky, Michael - In: Journal of Business Research 57 (2004) 11, pp. 1209-1210
Persistent link: https://www.econbiz.de/10005473445
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Introduction: special issue on examining marketing's unintended consequences
Fry, Marie-Louise; Polonsky, Michael - In: Journal of business research : JBR 57 (2004) 11, pp. 1209-1210
Persistent link: https://www.econbiz.de/10006716970
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Examining the unintended consequences of marketing
Fry, Marie-Louise; Polonsky, Michael Jay - In: Journal of Business Research 57 (2004) 11, pp. 1303-1306
Persistent link: https://www.econbiz.de/10005473573
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The harm chain : a public policy development and stakeholder perspective
Polonsky, Michael Jay; Carlson, Les; Fry, Marie-Louise - 2009
Persistent link: https://www.econbiz.de/10003876068
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Examining the unintended consequences of marketing
Fry, Marie-Louise; Polonsky, Michael Jay - In: Journal of business research : JBR 57 (2004) 11, pp. 1303
Persistent link: https://www.econbiz.de/10006716959