Narrow search
Showing 1 - 4 of 4
Cover Image
Perceived corporate reputation and consumer satisfaction - an experimental exploration of causal relationships
Helm, Sabrina; Garnefeld, Ina; Tolsdorf, Julia - In: Australasian marketing journal 17 (2009) 2, pp. 69-74
Persistent link: https://www.econbiz.de/10003886488
Cover Image
Basking in reflected glory : using customer reference relationships to build reputation in industrial markets
Helm, Sabrina; Salminen, Risto T. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 737-743
Persistent link: https://www.econbiz.de/10008737511
Cover Image
Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector
Helm, Sabrina; Rolfes, Ludger; G³nter, Bernd - In: European journal of marketing : EJM 40 (2006) 3-4, pp. 366-383
Persistent link: https://www.econbiz.de/10006075376
Cover Image
Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets
Helm, Sabrina; Salminen, Risto T. - In: Industrial marketing management : the international … 39 (2010) 5, pp. 737-744
Persistent link: https://www.econbiz.de/10008433466