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Store flyer design and the intentions to visit the store and buy : the moderating role of perceived variety and perceived store image

Prediger, Maciel; Huertas-Garcia, Rubén; … - In: Journal of retailing and consumer services 51 (2019), pp. 202-211

Persistent link: https://www.econbiz.de/10012115120

The role of consumers' attitudes in estimating consumer response to assortment composition : evidence from Spain

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: International journal of retail & distribution management 45 (2017) 7/8, pp. 782-807

Persistent link: https://www.econbiz.de/10011775713

How store flyers affect consumer choice behaviour: national brands vs. store brands

Gázquez-Abad, Juan Carlos; Sánchez-Pérez, Manuel - In: European retail research 23 (2009) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10003832144

Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 63 (2021), pp. 1-2

Persistent link: https://www.econbiz.de/10012666024

Editorial: special issue on the National Brand & Private Label Marketing Conference 2014

Martínez-López, Francisco J.; Brown, James R.; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-2

Persistent link: https://www.econbiz.de/10012431714

Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017

Martínez-López, Francisco J. (ed.); … - 2017

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

Persistent link: https://www.econbiz.de/10012398339

Advances in National Brand and Private Label Marketing : Seventh International Conference, 2020

Martinez-Lopez, Francisco J. (ed.); … - 2020 - 1st ed. 2020.

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain). The topics covered include: retailing, private label portfolio and assortment management, marketing of...

Persistent link: https://www.econbiz.de/10012399438

Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021

Martínez-López, Francisco J. (ed.); … - 2021 - 1st ed. 2021.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...

Persistent link: https://www.econbiz.de/10012519912

Innovation in eco-packaging in private labels

Jiménez-Guerrero, José Felipe; Gázquez-Abad, Juan Carlos - In: Innovation: organization & management : IOM 17 (2015) 1, pp. 81-90

Persistent link: https://www.econbiz.de/10011717947

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

Persistent link: https://www.econbiz.de/10011629448