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Customers' motives to co-create in smart services interactions
Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
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Consumer-brand relationship : a brand hate perspective
Roy, Sanjit; Sharma, Apurv; Bose, Sunny; Gaganpreet Singh - In: Journal of business research : JBR 144 (2022), pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
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Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit; Gaganpreet Singh; Sadeque, Saalem; … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
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Circle the wagons : measuring the strength of consumers' brand defense
Roy, Sanjit; Gaganpreet Singh; Japutra, Arnold; Javed, … - In: Journal of strategic marketing 31 (2023) 4, pp. 817-837
Persistent link: https://www.econbiz.de/10014304973
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Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit; Gaganpreet Singh - In: Marketing Case Studies in Emerging Markets : …, (pp. 233-241). 2024
Persistent link: https://www.econbiz.de/10014528185