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Gal, David
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Consumer Psychology Review
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Bringing (contingent) loss aversion down to earth : a comment on Gal & Rucker's rejection of "losses loom larger than gains"
Simonson, Itamar
;
Kivetz, Ran
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 517-522
Persistent link: https://www.econbiz.de/10011917328
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Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking : Some things change, the key challenges do not
Gal, David
;
Simonson, Itamar
- In:
Consumer Psychology Review
4
(
2020
)
1
,
pp. 135-152
Persistent link: https://www.econbiz.de/10012406401
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