Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking : Some things change, the key challenges do not
Year of publication: |
2020
|
---|---|
Authors: | Gal, David ; Simonson, Itamar |
Published in: |
Consumer Psychology Review. - Wiley, ISSN 2476-1281, ZDB-ID 2917720-0. - Vol. 4.2020, 1 (09.12.), p. 135-152
|
Publisher: |
Wiley |
Saved in:
Online Resource
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