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Managing Global Innovation : Uncovering the Secrets of Future Competitiveness

Boutellier, Roman; Gassmann, Oliver; Zedtwitz, Maximilian - 1999

What are the secrets of competitive R&D on a global scale? Based on empirical research of over 240 interviews, the authors present new concepts and trends in global R&D management. Case studies from 18 best-practice companies give detailed answers to the most pressing challenges for mastering...

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Managing Global Innovation : Uncovering the Secrets of Future Competitiveness

Boutellier, Roman - 2000 - Second Revised Edition

What are the secrets of competitive R&D on a global scale? The nineties have seen the largest international R&D expansion ever. Investigating more than 1000 R&D laboratories of 80 companies, this book presents the largest description of global R&D practice. Based on 240 research interviews and...