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~person:"Geiger, Ingmar"
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Geiger, Ingmar
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Industrial marketing management : the international journal for industrial and high-tech firms
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The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10009513218
Saved in:
2
The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-94
Persistent link: https://www.econbiz.de/10009830718
Saved in:
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