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Stigmatized products : how conflicting laws can influence decisions to proceed

Geiger-Oneto, Stephanie; Gelb, Betsy D.; Simkins, Travis - In: Journal of Business Strategy 42 (2020) 1, pp. 41-49

Purpose: The purpose of this paper is to offers the authors’ perspective on a problem rarely considered by those making strategic decisions: conflicting laws at different levels of jurisdiction, specifically those related to stigmatized products. Design/methodology/approach: The authors use...

Persistent link: https://www.econbiz.de/10012186341

From knowing to doing : experience and flexibility make the difference

Gelb, Betsy D.; Geiger-Oneto, Stephanie; Gelb, Gabriel M. - In: Journal of business strategy 29 (2008) 5, pp. 12-18

Persistent link: https://www.econbiz.de/10003772920

"Buying status" by choosing or rejecting luxury brands and their counterfeits

Geiger-Oneto, Stephanie; Gelb, Betsy D.; Walker, Doug; … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 357-372

Persistent link: https://www.econbiz.de/10009747840

“Buying status” by choosing or rejecting luxury brands and their counterfeits

Geiger-Oneto, Stephanie; Gelb, Betsy D.; Walker, Doug; … - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 357-372

Persistent link: https://www.econbiz.de/10010096150

From knowing to doing: experience and flexibility make the difference

Gelb, Betsy D.; Geiger-Oneto, Stephanie; Gelb, Gabriel M. - In: Journal of business strategy 29 (2008) 5, pp. 12-18

Persistent link: https://www.econbiz.de/10008096899

How Social Insecurity and the Social Meaning of Advertising Reinforce Minority Consumers' Preference for National Brands

Wyatt, Rosalind J.; Gelb, Betsy D.; Geiger-Oneto, Stephanie - In: Journal of current issues and research in advertising : … 30 (2008) 1, pp. 61-70

Persistent link: https://www.econbiz.de/10008124690