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~person:"Geissdoerfer, Martin"
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Geissdoerfer, Martin
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Industrial marketing management : the international journal for industrial and high-tech firms
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Prototyping, experimentation, and piloting in the business model context
Geissdoerfer, Martin
;
Savaget, Paulo
;
Bocken, Nancy
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 564-575
Persistent link: https://www.econbiz.de/10013259141
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