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Service marketing lessons from the professionals
Gelb, Betsy D.; Smith, Samuel V.; Gelb, Gabriel M. - In: Business Horizons 31 (1988) 5, pp. 29-34
Persistent link: https://www.econbiz.de/10005333546
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The challenge to marketing dominance : Will social responsibility be recognized
Brien, Richard H.; Gelb, Betsy D.; Trammell, William D. - In: Business Horizons 15 (1972) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10005326590
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The challenge to marketing dominance : will social responsibility be recognized?
Brien, Richard H.; Gelb, Betsy D.; Trammell, William D. - In: Business horizons 15 (1972) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10001953743
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Survival and social responsibility : themes for marketing education and management
Gelb, Betsy D.; Brien, Richard H. - In: Journal of marketing 35 (1971) 2, pp. 3-9
Persistent link: https://www.econbiz.de/10002401519
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Who's more critical of business: Men or women?
Stafford, James E.; Gelb, Betsy D. - In: Business Horizons 21 (1978) 1, pp. 5-10
Persistent link: https://www.econbiz.de/10005354564
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Who's more critical of business: men or Women?
Stafford, James E.; Gelb, Betsy D. - In: Business horizons 21 (1978) 1, pp. 5-10
Persistent link: https://www.econbiz.de/10003563904