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An Empirical Analysis of Search Engine Advertising : Sponsored Search in Electronic Markets

Ghose, Anindya; Yang, Sha - 2014

The phenomenon of sponsored search advertising – where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results – is gaining ground as the largest source of revenues for search engines. Using a unique 6 month panel dataset of...

Persistent link: https://www.econbiz.de/10014048240

Deriving the Pricing Power of Product Features by Mining Consumer Reviews

Archak, Nikolay; Ghose, Anindya; Ipeirotis, Panagiotis G. - NET Institute - 2007

The increasing pervasiveness of the Internet has dramatically changed the way that consumers shop for goods. Consumer-generated product reviews have become a valuable source of information for customers, who read the reviews and decide whether to buy the product based on the information...

Persistent link: https://www.econbiz.de/10005585475

An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets

Ghose, Anindya; Yang, Sha - NET Institute - 2007

The phenomenon of sponsored search advertising where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results is gaining ground as the largest source of revenues for search engines. Using a unique panel dataset of several hundred...

Persistent link: https://www.econbiz.de/10005760649

Sponsored Search and Market Efficiency

Dhar, Vasant; Ghose, Anindya - 2014

Sponsored search is the mechanism whereby where advertisers pay a fee to Internet search engines to be displayed alongside organic (non-sponsored) web search results. Based on prior literature, we draw an analogy between these markets and financial markets. We use the analogy as well as the key...

Persistent link: https://www.econbiz.de/10014044833

Internet Exchanges for Used Goods : An Empirical Analysis of Trade Patterns and Adverse Selection

Ghose, Anindya - 2014

The past few years have witnessed the increasing ubiquity of user-generated content on seller reputation and product condition in Internet based used-good markets. Recent theoretical models of trading and sorting in used-good markets provide testable predictions to use to examine the presence of...

Persistent link: https://www.econbiz.de/10012708791

Analyzing the Relationship between Organic and Sponsored Search Advertising : Positive, Negative or Zero Interdependence?

Yang, Sha; Ghose, Anindya - 2012

The phenomenon of paid search advertising has now become the most predominant form of online advertising in the marketing world. However, we have little understanding of the impact of search engine advertising on consumers' responses in the presence of organic listings of the same firms. In this...

Persistent link: https://www.econbiz.de/10014046077

Evaluating Pricing Strategy Using Ecommerce Data : Evidence and Estimation Challenges

Ghose, Anindya; Sundararajan, Arun - 2014

As Internet-based commerce becomes increasingly widespread, large data sets about the demand for and pricing of a wide variety of products become available. These present exciting new opportunities for empirical economic and business research, but also raise new statistical issues and...

Persistent link: https://www.econbiz.de/10014027172

Towards a Digital Attribution Model : Measuring the Impact of Display Advertising on Online Consumer Behavior

Ghose, Anindya; Todri, Vilma - 2015

The increasing availability of individual-level data has raised the standards for measurability and accountability in digital advertising. Using a massive individual-level data set, our paper captures the effectiveness of display advertising across a wide range of consumer behaviors. Two unique...

Persistent link: https://www.econbiz.de/10014132721

Competition between Local and Electronic Markets : How the Benefit of Buying Online Depends on Where You Live

Forman, Christopher; Ghose, Anindya; Goldfarb, Avi - 2015

We empirically examine the trade-off between the benefits of buying online and the benefits of buying in a local retail … even controlling for product-specific preferences by location, changes in local retail options have substantial effects on … evidence that the breadth of the product line at a local retail store affects purchases although breadth seems to matter in …

Persistent link: https://www.econbiz.de/10014026654

The Internet and Racial Hate Crime : Offline Spillovers from Online Access

Chan, Jason - 2016

We empirically investigate the effect of the Internet on racial hate crimes in the United States from the period 2001–2008. We find evidence that, on average, broadband availability increases racial hate crimes. We also document that the Internet's impact on these hate crimes is not uniform in...

Persistent link: https://www.econbiz.de/10013007117