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Konsumentenverhalten
121
Consumer behaviour
118
Theorie
46
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Deutschland
29
Germany
26
Advertising effects
25
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25
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German
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Gierl, Heribert
Hildebrandt, Lutz
Hong, Yili
Han, Heesup
149
Franses, Philip Hans
131
Belk, Russell W.
110
Mattila, Anna S.
99
Grunert, Klaus G.
93
Phau, Ian
90
Levy, Daniel
89
Rajagopal
84
Lusk, Jayson L.
83
Herrmann, Andreas
82
Huber, Frank
82
Bauer, Hans H.
79
Nijkamp, Peter
79
Usman, Osly
79
Song, Haiyan
77
Ha Nam Khanh, Giao
76
Law, Chun Hung Roberts
76
Sheth, Jagdish N.
75
Loureiro, Sandra Maria Correia
74
Wiedmann, Klaus-Peter
73
Volle, Pierre
72
Dwivedi, Yogesh Kumar
71
Grewal, Dhruv
71
Bagozzi, Richard P.
70
Brida, Juan Gabriel
70
Verhoef, Peter C.
70
Khare, Arpita
69
Wansink, Brian
69
Chintagunta, Pradeep K.
68
Foxall, Gordon R.
68
Parguel, Béatrice
68
Stavins, Joanna
68
Nayga, Rodolfo M.
66
Septianto, Felix
66
Agarwal, Sumit
64
Jang, Soocheong
62
Paul, Justin
61
McAleer, Michael
58
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Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät
15
Sonderforschungsbereich Ökonomisches Risiko <Berlin>
8
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
European Marketing Academy
1
NET Institute
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Marketing : ZFP ; journal of research and management
19
SFB 649 Discussion Paper
16
SFB 649 Discussion Papers
15
SFB 649 discussion paper
15
Jahrbuch der Absatz- und Verbrauchsforschung
7
Sonderforschungsbereich 649: Ökonomisches Risiko - Diskussionspapiere
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
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5
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Information systems research : ISR
3
Journal of business research : JBR
3
Journal of retailing and consumer services
3
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
2
Discussion papers of interdisciplinary research project 373
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Schmalenbach Business Review (sbr)
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
CECP Technical Reports, Papers from the International Institute for Environment and Society of the Science Center Berlin
1
Cutting edge international research
1
Electronic commerce research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Fox School of Business Research Paper
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Humboldt-Universität zu Berlin - Sonderforschungsbereich 649 - Discussion Papers
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of management information systems : JMIS
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
132
RePEc
18
EconStor
13
USB Cologne (business full texts)
8
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61
Lebensstil und Preislagenwahl der Konsumenten
Gierl, Heribert
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
43
(
1991
)
5
,
pp. 387-417
Persistent link: https://www.econbiz.de/10001106222
Saved in:
62
Neue Technologien und Leapfrogging der Nachfrager
Gierl, Heribert
- In:
Journal of business economics : JBE
67
(
1997
)
10
,
pp. 1073-1091
Persistent link: https://www.econbiz.de/10001227154
Saved in:
63
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
64
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
65
Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena
;
Pick, Doreén
;
Gierl, Heribert
- In:
Review of managerial science
13
(
2019
)
4
,
pp. 689-723
Persistent link: https://www.econbiz.de/10012099443
Saved in:
66
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
67
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
68
"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert
;
Stock, Carolin
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
Saved in:
69
Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
Saved in:
70
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
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