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~person:"Gierl, Heribert"
~subject:"Einzelhandel"
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Einzelhandel
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Gierl, Heribert
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Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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1
Polarisierung des Handels
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
37
(
1991
)
4
,
pp. 299-327
Persistent link: https://www.econbiz.de/10001122393
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2
Do multi-currency price tags bias price perceptions?
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
4
,
pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
Saved in:
3
Do customers misattribute failures in customer-retailer-relationship?
Gierl, Heribert
;
Zhu, Yajing
- In:
Handel in Theorie und Praxis : Festschrift zum 60. …
,
(pp. 227-248)
.
2013
Persistent link: https://www.econbiz.de/10009774609
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