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Do multi-currency price tags bias price perceptions?
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
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Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert; Schweidler, Janine - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
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Effectiveness of animal images in advertising
Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
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Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert; Bartikowski, Boris; Fastoso, Fernando - In: Marketing : ZFP ; journal of research and management 44 (2022) 3, pp. 60-76
Persistent link: https://www.econbiz.de/10013392050