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Gierl, Heribert
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
38
Taylor, Charles Raymond
37
Kind, Hans Jarle
34
Anderson, Simon P.
30
Nickel, Volker
29
Pflaum, Dieter
29
Rosengren, Sara
28
Okazaki, Shintaro
26
Saffer, Henry
26
Septianto, Felix
26
Dahlén, Micael
25
Diehl, Sandra
25
Schweiger, Günter
25
Esch, Franz-Rudolf
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Bruhn, Manfred
23
Dufwenberg, Martin
23
Mueller, Barbara
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kaiser, Ulrich
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Laussel, Didier
20
Reid, Leonard N.
20
Sonnac, Nathalie
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Carlson, Les
19
Gabszewicz, Jean Jaskold
19
Silk, Alvin J.
19
Terlutter, Ralf
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Marketing : ZFP ; journal of research and management
11
Bridging the gap between advertising academia and practice
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Challenges in an age of dis-engagement
2
International journal of marketing : IJM ; formerly Der Markt
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
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1
Designing and communicating experience
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
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ECONIS (ZBW)
29
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1
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
2
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
3
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
4
Die Werbewirkung ungewöhnlicher Farbbezeichnungen
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 6-21
Persistent link: https://www.econbiz.de/10003756037
Saved in:
5
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
6
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
7
Are slim models doing better? : advertising effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
8
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
9
Can advertisers benefit from the name-letter- and birthday-number effect?
Keller, Barbara
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011688268
Saved in:
10
High and light, dark and heavy? Using metaphoric associations to affect perceptions oh the nutritional content of food products
Thomas, Stefan
;
Gierl, Heribert
- In:
Challenges in an age of dis-engagement
,
(pp. 123-137)
.
2017
Persistent link: https://www.econbiz.de/10011688967
Saved in:
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