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Gierl, Heribert; Stiegelmayr, Karin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 1, pp. 8-18

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Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017

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Bombe, Sandra; Gierl, Heribert - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 109-126

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Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148

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Gierl, Heribert; Großmann, Tina - In: Der Markt : international journal of marketing 47 (2008) 1, pp. 16-42

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Gierl, Heribert; Stiegelmayr, Karin - In: Jahrbuch der Absatz- und Verbrauchsforschung 53 (2007) 4, pp. 404-425

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