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The effectiveness of recognized parodic advertisements
Haltmayer, Vanessa; Gierl, Heribert - In: Transfer : Zeitschrift für Kommunikation und … 66 (2020) 3, pp. 17-27
Persistent link: https://www.econbiz.de/10012302547
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Effectiveness of animal images in advertising
Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
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"Look, the labels of our bottles are consumer-designed!" : the effect of information about consumer-designed labels on liking the labels and purchase intent
Gierl, Heribert; Stock, Carolin - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 62 (2016) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10011581682
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Do multi-currency price tags bias price perceptions?
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 38 (2016) 4, pp. 199-213
Persistent link: https://www.econbiz.de/10011602902
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Are slim models doing better? : advertising effect of model body size
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
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Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena; Pick, Doreén; Gierl, Heribert - In: Review of managerial science 13 (2019) 4, pp. 689-723
Persistent link: https://www.econbiz.de/10012099443
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris; Fastoso, Fernando; Gierl, Heribert - In: Journal of business research : JBR 102 (2019), pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 41 (2019) 2, pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
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Increasing perceptions of tastiness and the intent to purchase unbranded food offered in retail stores by using consummatory images
Maurer, Martina; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 61-74
Persistent link: https://www.econbiz.de/10011566848
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How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja; Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 3, pp. 6-15
Persistent link: https://www.econbiz.de/10011959813