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Electronic word-of-mouth : does the number of reviewing customersand the dispersion of star rating affect evaluations?
Hüttl-Maack, Verena; Gierl, Heribert - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 59 (2013) 4, pp. 6-18
Persistent link: https://www.econbiz.de/10010227988
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When does the feling of nostalgia improve product evaluations?
Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
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Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz
Gierl, Heribert; Schweidler, Janine - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10003954041
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Effects of consumers' mood in a personal sales conversation
Gierl, Heribert; Bambauer, Silke - In: Advertising and communication : proceedings 4th …, (pp. 278-286). 2005
Persistent link: https://www.econbiz.de/10003353831
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Effectiveness of animal images in advertising
Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
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Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 45 (2023) 1, pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
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Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising
Spies, Marie; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 44 (2022) 4, pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
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The influence of majority agreements on attitudes
Oefele, Franziska; Gierl, Heribert - In: Bridging the gap between advertising academia and practice, (pp. 199-214). 2017
Persistent link: https://www.econbiz.de/10011540360
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Polarisierung des Handels
Gierl, Heribert - In: Jahrbuch der Absatz- und Verbrauchsforschung 37 (1991) 4, pp. 299-327
Persistent link: https://www.econbiz.de/10001122393
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Konsumententypologie oder A-priori-Segmentierung als Instrumente der Zielgruppenauswahl
Gierl, Heribert - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 41 (1989) 9, pp. 766-789
Persistent link: https://www.econbiz.de/10001072007