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~person:"Gierl, Heribert"
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Advertising effects
54
Werbewirkung
54
Advertising
28
Werbung
26
Consumer behaviour
25
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25
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10
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Gierl, Heribert
Agarwal, Sumit
107
Willen, Paul
99
Gerardi, Kristopher
95
Pelsmacker, Patrick de
76
Kaiser, Harry M.
75
Fuster, Andreas
73
Hendershott, Patric H.
62
Chomsisengphet, Souphala
60
Eisend, Martin
60
Wachter, Susan M.
56
Amromin, Gene
53
Esch, Franz-Rudolf
51
Li, Wenli
51
Frame, W. Scott
49
Bhutta, Neil
48
Adelino, Manuel
47
Deng, Yongheng
47
Taylor, Charles Raymond
47
Tracy, Joseph S.
45
Anderson, Simon P.
43
Kind, Hans Jarle
43
LaCour-Little, Michael
43
Pennington-Cross, Anthony
43
Piskorski, Tomasz
43
Campbell, John Y.
41
Seru, Amit
41
Passmore, Stuart Wayne
40
Ambrose, Brent William
39
Ben-David, Itzhak
39
Dens, Nathalie
39
Zadonsky, Georgy
39
Kau, James B.
38
Lambie-Hanson, Lauren
38
Sanders, Anthony B.
38
Wilbur, Kenneth C.
38
Justiniano, Alejandro
37
Tambalotti, Andrea
37
Bauer, Hans H.
36
Diehl, Sandra
36
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Marketing : ZFP ; journal of research and management
19
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
8
Jahrbuch der Absatz- und Verbrauchsforschung
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Bridging the gap between advertising academia and practice
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
3
Challenges in an age of dis-engagement
2
Der Markt : international journal of marketing
2
International journal of marketing : IJM ; formerly Der Markt
2
Journal für Betriebswirtschaft : management review quarterly
2
Schriften zum Marketing
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Designing and communicating experience
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
1
Transfer : Zeitschrift für Kommunikation und Markenmanagement
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
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ECONIS (ZBW)
66
USB Cologne (EcoSocSci)
1
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1
Emoji your story : the
advertising
effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
2
The effect of eroticism in couple depictions in advertisements on brand evaluations
Thomas, Stefan
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 117-132)
.
2017
Persistent link: https://www.econbiz.de/10011540334
Saved in:
3
Put It on the right side : the effect of print advertisement location on product evaluation
Schneider, Tanja
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 183-198)
.
2017
Persistent link: https://www.econbiz.de/10011540353
Saved in:
4
Die
Werbewirkung
ungewöhnlicher Farbbezeichnungen
Gierl, Heribert
;
Großmann, Tina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 6-21
Persistent link: https://www.econbiz.de/10003756037
Saved in:
5
Self-referencing and
advertising
effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
6
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
7
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
8
Too sexy for the price? : the effectiveness of erotic
advertising
depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
9
Are slim models doing better? :
advertising
effect of model body size
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
3
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012062391
Saved in:
10
Too hot or not? : consumer responses to different levels of eroticism in advertisements depending on consumer and model gender
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10010513966
Saved in:
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