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When does the feling of nostalgia improve product evaluations?

Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148

Persistent link: https://www.econbiz.de/10010408096

Effects of consumers' mood in a personal sales conversation

Gierl, Heribert; Bambauer, Silke - In: Advertising and communication : proceedings 4th …, (pp. 278-286). 2005

Persistent link: https://www.econbiz.de/10003353831

Ist der Einfluss von Perceptual Fluency-Manipulationen auf Einstellungen zu Produkten immer positiv? : die moderierende Rolle der Produktvalenz

Gierl, Heribert; Schweidler, Janine - In: Marketing : ZFP ; journal of research and management 32 (2010) 1, pp. 19-38

Persistent link: https://www.econbiz.de/10003954041

Effectiveness of animal images in advertising

Keller, Barbara; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 42 (2020) 1, pp. 3-32

Persistent link: https://www.econbiz.de/10012287520

Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative advertising

Spies, Marie; Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 44 (2022) 4, pp. 22-52

Persistent link: https://www.econbiz.de/10013473080

Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements

Gierl, Heribert - In: Marketing : ZFP ; journal of research and management 45 (2023) 1, pp. 4-29

Persistent link: https://www.econbiz.de/10014280965

The effects of positive and negative ad‐evoked associations on brand attitude

Praxmarer, Sandra; Gierl, Heribert - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 4, pp. 507-520

Purpose – The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative associations, that is their memories and fantasies evoked by the advertising stimulus, on brand attitude for...

Persistent link: https://www.econbiz.de/10014674684

Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter

Gierl, Heribert; Großmann, Tina - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 60 (2008) 4, pp. 355-384

Persistent link: https://www.econbiz.de/10003719328

Hängt die Wirkung eines Phantoms von seinem Typ ab?

Gierl, Heribert - In: Der Markt : international journal of marketing 47 (2008) 2, pp. 63-84

Persistent link: https://www.econbiz.de/10003757315

Der Dilution-Effekt : Stand der theoretischen und empirischen Forschung

Gierl, Heribert; Großmann, Tina - In: Marketing : ZFP ; journal of research and management 30 (2008) 1, pp. 46-64

Persistent link: https://www.econbiz.de/10003644632

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