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~person:"Gierl, Heribert"
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Consumer behaviour
78
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German
49
English
48
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Gierl, Heribert
Esch, Franz-Rudolf
164
Burmann, Christoph
139
Huber, Frank
139
Belk, Russell W.
121
Bauer, Hans H.
120
Han, Heesup
116
Wiedmann, Klaus-Peter
105
Grunert, Klaus G.
103
Bruhn, Manfred
101
Mattila, Anna S.
100
Herrmann, Andreas
97
Baumgarth, Carsten
92
Kaiser, Harry M.
90
Pelsmacker, Patrick de
89
Phau, Ian
89
Lusk, Jayson L.
86
Sheth, Jagdish N.
86
Melewar, T. C.
82
Dwivedi, Yogesh Kumar
79
Meffert, Heribert
77
Grewal, Dhruv
76
Usman, Osly
76
Eisend, Martin
75
Loureiro, Sandra Maria Correia
75
Septianto, Felix
75
Foxall, Gordon R.
74
Anderson, Simon P.
72
Bagozzi, Richard P.
71
Chintagunta, Pradeep K.
71
Khare, Arpita
71
Agarwal, Sumit
70
Rajagopal
70
Verhoef, Peter C.
70
Wansink, Brian
70
Keller, Kevin Lane
69
Paul, Justin
67
Tomczak, Torsten
67
Nayga, Rodolfo M.
66
Stavins, Joanna
65
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Marketing : ZFP ; journal of research and management
21
Jahrbuch der Absatz- und Verbrauchsforschung
10
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Der Markt : international journal of marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of business research : JBR
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
Challenges in an age of dis-engagement
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International journal of marketing : IJM ; formerly Der Markt
2
Marketing : journal of research and management
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Asia Pacific journal of marketing and logistics
1
Bridging the gap between advertising academia and practice
1
Cutting edge international research
1
Designing and communicating experience
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Innovative Markenführung und -implementierung
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business ethics : JBE
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Psychology & marketing
1
Schriften zum Marketing
1
The international review of retail, distribution and consumer research
1
Wege des Marketing : Festschrift zum 60. Geburtstag von Erwin Dichtl
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Yearbook of marketing and consumer research
1
Zeitschrift für Planung & Unternehmenssteuerung
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ECONIS (ZBW)
97
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11
How do consumer respond to information about the moral orientation of companies? : the moderating role of consumer gender
Steinhart, Tanja
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
3
,
pp. 6-15
Persistent link: https://www.econbiz.de/10011959813
Saved in:
12
Can
advertising
elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
13
Die Verwendung von
Advertising
Retrieval Cues in der
Werbung
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
1
,
pp. 16-42
Persistent link: https://www.econbiz.de/10003734140
Saved in:
14
Effectiveness of animal images in
advertising
Keller, Barbara
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
42
(
2020
)
1
,
pp. 3-32
Persistent link: https://www.econbiz.de/10012287520
Saved in:
15
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
16
Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
Gierl, Heribert
;
Bartikowski, Boris
;
Fastoso, Fernando
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
3
,
pp. 60-76
Persistent link: https://www.econbiz.de/10013392050
Saved in:
17
Emotions make your narrative fly : the effect of strength of emotions on the effectiveness of narrative
advertising
Spies, Marie
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
44
(
2022
)
4
,
pp. 22-52
Persistent link: https://www.econbiz.de/10013473080
Saved in:
18
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
19
Differenzierte oder undifferenzierte Werbestrategie für Markenerweiterungen
Gierl, Heribert
;
Koncz, Julia
;
Jaumann, Mathias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10003013988
Saved in:
20
Effect of the information about the use and non-use of photoshopping of female ad models on brand attitudes of young female consumers
Pappenheim, Christina
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
3
,
pp. 4-37
Persistent link: https://www.econbiz.de/10014340546
Saved in:
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