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Beziehungsmarketing
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Gil Saura, Irene
Bruhn, Manfred
235
Homburg, Christian
148
Herstatt, Cornelius
113
Corsten, Hans
85
Kumar, V.
82
Merz, Joachim
82
Hadwich, Karsten
73
Huber, Frank
72
Stauss, Bernd
66
Bauer, Hans H.
60
Leimeister, Jan Marco
60
Krcmar, Helmut
59
Reichwald, Ralf
59
Verhoef, Peter C.
59
Piller, Frank T.
58
Meffert, Heribert
57
Ahlert, Dieter
56
Meyer, Anton
56
Herrmann, Andreas
55
Han, Heesup
54
Gössinger, Ralf
53
Stock-Homburg, Ruth
53
Edvardsson, Bo
50
Hollebeek, Linda D.
50
Kowalkowski, Christian
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Kleinaltenkamp, Michael
49
Gebauer, Heiko
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Krafft, Manfred
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Grönroos, Christian
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Mattila, Anna S.
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Gustafsson, Anders
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Palmatier, Robert W.
41
Brem, Alexander
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Calantone, Roger J.
40
Evanschitzky, Heiner
39
Kohtamäki, Marko
39
Matzler, Kurt
39
Wiedmann, Klaus-Peter
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Töpfer, Armin
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
The journal of brand management : an international journal
3
The journal of services marketing
3
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
The international review of retail, distribution and consumer research
2
The service industries journal
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Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
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International journal of retail & distribution management
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International journal of retail and distribution management
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Journal of electronic commerce research : JECR
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Strategic marketing in tourism services
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The journal of business & industrial marketing
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Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
38
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Causes for complaining behaviour intentions : the moderator effect of previous customer experience of the restaurant
Moliner Velázquez, Beatriz
;
Fuentes Blasco, María
; …
- In:
The journal of services marketing
24
(
2010
)
7
,
pp. 532-545
Persistent link: https://www.econbiz.de/10008749967
Saved in:
2
Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.
;
Santos Arteaga, Francisco Javier
; …
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 857-893
Persistent link: https://www.econbiz.de/10011433722
Saved in:
3
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
4
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
5
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
6
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
7
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
8
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
9
Exploring relationship variables and Information and Communication Technologies use in industrial segmentation
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1441-1459
Persistent link: https://www.econbiz.de/10011731338
Saved in:
10
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
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