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Beneficios relacionales, satisfacción y lealtad en el comercio minorista: Una comparativa intersectorial

Ruiz Molina, M. E.; Gil Saura, Irene; Berenguer … - In: Investigaciones Europeas de Dirección y Economía de … 15 (2009) 1, pp. 95-108

In Relational marketing it is highly important for retailers to identify the type of benefits from the relationship with major influence in customer satisfaction and loyalty towards the retailer, in order to guarantee a continuous and satisfactory relationship. The above mentioned benefits can...

Persistent link: https://www.econbiz.de/10010280503

Managers' perceptions of delivered value in the hospitality industry

Gallarza, Martina G.; Santos Arteaga, Francisco Javier; … - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 857-893

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Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels

Šerić, Maja; Gil Saura, Irene; Mollá Descals, Alejandro - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 2-27

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Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657

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Latent segmentation in business-to-business based on information and communication technology and relationship variables

Fuentes-Blasco, Maria; Moliner-Velázquez, Beatriz; Gil … - In: Tourism economics : the business and finance of tourism … 23 (2017) 2, pp. 460-468

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Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests

Gil Saura, Irene; Ruiz-Molina, María-Eugenia; … - In: Big data and innovation in tourism, travel, and …, (pp. 183-211). 2019

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The causal relationship between store equity and loyalty : testing two alternative models in retailing

Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208

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A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement

Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: Journal of service management 28 (2017) 4, pp. 724-762

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Exploring relationship variables and Information and Communication Technologies use in industrial segmentation

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1441-1459

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Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing

Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1558-1577

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