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~person:"Goldfarb, Avi"
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Internet marketing
31
Online-Marketing
31
Advertising effects
10
Werbewirkung
10
Regulation
7
Regulierung
7
Data protection
6
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6
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Social web
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Vertriebsweg
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Asymmetric information
2
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English
31
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Goldfarb, Avi
Kreutzer, Ralf T.
45
Tucker, Catherine
33
Skiera, Bernd
29
Dwivedi, Yogesh Kumar
27
Wilbur, Kenneth C.
27
Chaffey, Dave
25
Fritz, Wolfgang
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Kollmann, Tobias
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Smith, Katherine Taken
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Katona, Zsolt
15
Martínez-López, Francisco J.
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
Filieri, Raffaele
14
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of marketing research : JMR
2
Review of industrial organization : RIO
2
California management review
1
Discussion papers / CEPR
1
Economics of innovation and new technology
1
Handbook of the economics of marketing : Volume 1
1
Handbook of the economics of marketing ; Volume 1
1
Information systems research : ISR
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
MIT Sloan Research Paper
1
Marketing letters : a journal of research in marketing
1
Marketing science
1
NET Institute Working Paper
1
Rotman School of Management Working Paper
1
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ECONIS (ZBW)
31
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1
Privacy regulation and online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10008858568
Saved in:
2
Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
Saved in:
3
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
4
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
5
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
Saved in:
6
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
Saved in:
7
Online display advertising : targeting and obtrusiveness
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 389-404
Persistent link: https://www.econbiz.de/10009160816
Saved in:
8
Privacy regulation and market structure
Campbell, James
;
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of economics & management strategy : JEMS
24
(
2015
)
1
,
pp. 47-73
Persistent link: https://www.econbiz.de/10010520724
Saved in:
9
What is different about online advertising?
Goldfarb, Avi
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10010375282
Saved in:
10
Introduction : the economics of internet advertising
Goldfarb, Avi
;
Tremblay, Victor J.
- In:
Review of industrial organization : RIO
44
(
2014
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10010375288
Saved in:
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