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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of Business Research 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10005465476
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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of Business Research 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10005466038
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A general brand allliance model
Goldsmith, Ronald E.; Lafferty, Barbara A. - In: Psychology of branding, (pp. 75-96). 2013
Persistent link: https://www.econbiz.de/10009775619
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How innovativeness influences Internet shopping
Goldsmith, Ronald E.; Lafferty, Barbara A. - 2005
Persistent link: https://www.econbiz.de/10003297644
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Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 44 (1999) 2, pp. 109-116
Persistent link: https://www.econbiz.de/10006731827
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Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Lafferty, Barbara A.; Goldsmith, Ronald E. - In: Journal of business research : JBR 58 (2005) 4, pp. 423-429
Persistent link: https://www.econbiz.de/10006713946
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ARTICLES - The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands
Goldsmith, Ronald E.; Lafferty, Barbara A.; Newell, … - In: Journal of advertising : official publication of the … 29 (2000) 3, pp. 43-54
Persistent link: https://www.econbiz.de/10008120070
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The impact of the alliance on the partners: A look at cause-brand alliances
Lafferty, Barbara A.; Goldsmith, Ronald E.; Hult, G.Tomas M. - In: Psychology & marketing 21 (2004) 7, pp. 509-532
Persistent link: https://www.econbiz.de/10006963916