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Adolescent perceptions of parent and peer influences on teen purchase : an application of social power theory
Goodrich, Kendall; Mangleburg, Tamara F. - In: Journal of business research : JBR 63 (2010) 12, pp. 1328-1335
Persistent link: https://www.econbiz.de/10008747480
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Teen online shopping factors : parental and peer influences
Goodrich, Kendall - In: The journal of retail marketing management research : JRMMR 4 (2011/12) 1, pp. 27-42
Persistent link: https://www.econbiz.de/10009230923
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How "social" are social media? : a cross-cultural comparison of online and offline purchase decision influences
Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of marketing communications 20 (2014) 1/2, pp. 103-116
Persistent link: https://www.econbiz.de/10010244649
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New technology mirrors old habits : online buying mirrors cross-national variance of conventional buying
Goodrich, Kendall; Mooij, Marieke K. de - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 246-259
Persistent link: https://www.econbiz.de/10009270618
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Effects of age and time of day on Internet advertising outcomes
Goodrich, Kendall - In: Journal of marketing communications 19 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
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Introduction : advancing understanding of mobile applications in marketing
Dinsmore, John; Swani, Kunal; Goodrich, Kendall; Konus, Umut - In: Journal of business research : JBR 126 (2021), pp. 361-362
Persistent link: https://www.econbiz.de/10012494323