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~person:"Grönroos, Christian"
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Quo vadis Unternehmensführung?...
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Grönroos, Christian
Bruhn, Manfred
164
Bloom, Nicholas
160
Homburg, Christian
128
Van Reenen, John
128
Drucker, Peter F.
99
Reichwald, Ralf
96
Holst, Elke
82
Meffert, Heribert
82
Kumar, V.
80
Corsten, Hans
77
Sadun, Raffaella
76
Wirtz, Bernd W.
72
Huber, Frank
71
Kirsch, Anja
71
Warner, Malcolm
71
Stauss, Bernd
68
Wrohlich, Katharina
67
Schreyögg, Georg
66
Hinterhuber, Hans H.
63
Piller, Frank T.
63
Herrmann, Andreas
62
Verhoef, Peter C.
56
Ahlert, Dieter
55
Han, Heesup
55
Bauer, Hans H.
54
Malik, Fredmund
54
Rowley, Chris
54
Kowalkowski, Christian
51
Albach, Horst
50
Hollebeek, Linda D.
50
Gebauer, Heiko
49
Sydow, Jörg
46
Svensson, Göran
45
Evanschitzky, Heiner
44
Mattila, Anna S.
44
Töpfer, Armin
44
Wiedmann, Klaus-Peter
44
Clegg, Stewart
43
Edvardsson, Bo
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Management Decision
5
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4
The journal of services marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business & Industrial Marketing
3
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European journal of marketing : EJM
2
(Research reports / Swed. School of Economics and Business Admin.
1
A reader in marketing communications
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Corporate brand and corporate reputation
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1
European Journal of Marketing
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International journal of quality and service sciences
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Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
Organization and management series
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
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The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
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ECONIS (ZBW)
38
Other ZBW resources
11
USB Cologne (EcoSocSci)
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RePEc
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1
Relationship marketing and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
2
Service
management
and marketing : managing the moments of truth in service competition
Grönroos, Christian
-
1990
Persistent link: https://www.econbiz.de/10013501961
Saved in:
3
Marketing as promise
management
: regaining customer
management
for marketing
Grönroos, Christian
- In:
The journal of business & industrial marketing
24
(
2009
)
5/6
,
pp. 351-359
Persistent link: https://www.econbiz.de/10009524513
Saved in:
4
Adopting a service logic in manufacturing : conceptual foundation and metrics for mutual value creation
Grönroos, Christian
;
Helle, Pekka
- In:
Journal of service management
21
(
2010
)
5
,
pp. 564-590
Persistent link: https://www.econbiz.de/10008749737
Saved in:
5
A service perspective on business relationships : the value creation, interaction and marketing interface
Grönroos, Christian
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 240-247
Persistent link: https://www.econbiz.de/10008934048
Saved in:
6
Service productivity as mutual learning
Grönroos, Christian
;
Ojasalo, Katri
- In:
International journal of quality and service sciences
7
(
2015
)
2/3
,
pp. 296-311
Persistent link: https://www.econbiz.de/10011400704
Saved in:
7
Internationalization strategies for services : a retrospective
Grönroos, Christian
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10011486858
Saved in:
8
Strategic
management
and marketing in the service sector
Grönroos, Christian
-
1982
Persistent link: https://www.econbiz.de/10002314508
Saved in:
9
Konkurrenskraft i servicesamhället
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
40
(
1987
)
3
,
pp. 137-144
Persistent link: https://www.econbiz.de/10001035530
Saved in:
10
Strategic
management
and marketing in the service sector
Grönroos, Christian
-
1985
Persistent link: https://www.econbiz.de/10004313176
Saved in:
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