Strategic management and marketing in the service sector
Christian Grönroos
| Year of publication: |
1985
|
|---|---|
| Authors: | Grönroos, Christian |
| Publisher: |
Lund : Studentlitteratur [u.a.] |
| Subject: | Dienstleistungssektor | Strategisches Management | Marketing |
| Extent: | 135 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 91-44-43911-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004313176