Marketing as promise management : regaining customer management for marketing
Year of publication: |
2009
|
---|---|
Authors: | Grönroos, Christian |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 24.2009, 5/6, p. 351-359
|
Subject: | Beziehungsmarketing | Relationship marketing | Marketing | Management | Marketingmanagement | Marketing management |
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