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Grant, Susan
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The expanding role of intangible assets of the brand
Gupta, Suraksha
;
Grant, Susan
;
Melewar, T.C.
- In:
Management decision : MD
46
(
2008
)
6
,
pp. 948
Persistent link: https://www.econbiz.de/10008068092
Saved in:
2
The expanding role of intangible assets of the brand
Gupta, Suraksha
;
Grant, Susan
;
Melewar, T.C.
- In:
Management decision : MD
46
(
2008
)
5-6
,
pp. 948
Persistent link: https://www.econbiz.de/10008077278
Saved in:
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