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Milk-Marketing: Impact of Perceived Quality on Consumption Patterns

Grebitus, Carola; Yue, Chengyan; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2007

marketing strategies. Such a strategy could concern food quality. In this case, three core areas influence consumers quality … information can be used to develop demand-oriented marketing activities (Kotler and Armstrong, 1994: 48). …

Persistent link: https://www.econbiz.de/10005060468

Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof

Langen, Nina; Grebitus, Carola; Hartmann, Monika - Agricultural and Applied Economics Association - AAEA - 2010

Persistent link: https://www.econbiz.de/10009020622

Analyzing pork purchases at the point of sale – The role of consumer involvement

Grebitus, Carola; Colson, Gregory; Menapace, Luisa - Agricultural and Applied Economics Association - AAEA - 2011

Involvement is an important psychological construct for understanding consumers’ underlying purchase decision process and those factors that shape product perceptions. In order to better understand consumer purchase behavior for low and high priced pork cuts, a series of field interviews at a...

Persistent link: https://www.econbiz.de/10009021202

A comparison of hypothetical survey rankings with consumer shopping behavior and product knowledge

Grebitus, Carola; Colson, Gregory; Menapace, Luisa - In: Journal of Agricultural and Applied Economics 44 (2012) 01

Hypothetical surveys are commonly used to elicit consumer behavior to guide product development, marketing, and …

Persistent link: https://www.econbiz.de/10009645948

Is there Need for more Transparency and Efficiency in Cause‐related Marketing

Langen, Nina; Grebitus, Carola; Hartmann, Monika - International European Forum on Innovation and System … - 2010

relevance of Causerelated Marketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where product …

Persistent link: https://www.econbiz.de/10008853577

Potato Marketing – Factors Affecting Organic and Conventional Potato Consumption Patterns

Yue, Chengyan; Grebitus, Carola; Bruhn, Maike; Jensen, … - European Association of Agricultural Economists - EAAE - 2008

adopting different marketing strategies to promote fresh potatoes to the different market segments. …

Persistent link: https://www.econbiz.de/10005039543

Is there Need for more Transparency and Efficiency in Cause‐related Marketing

Langen, Nina; Grebitus, Carola; Hartmann, Monika - 2010

of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase …

Persistent link: https://www.econbiz.de/10009443761

Analyzing pork purchases at the point of sale – The role of consumer involvement

Grebitus, Carola; Colson, Gregory; Menapace, Luisa - 2011

Persistent link: https://www.econbiz.de/10009444305

Consumer preferences for ground beef packaged under a modified atmosphere

Grebitus, Carola; Jensen, Helen H.; Sebranek, Joseph G.; … - International Association of Agricultural Economists - IAAE - 2009

labeling regulation influence agribusiness’ future product development and marketing strategies. Non-hypothetical choice …

Persistent link: https://www.econbiz.de/10010913380

Analyse des verbraucherorientierten Qualitätsurteils mittels assoziativer Verfahren am Beispiel von Schweinefleisch und Kartoffeln

Bruhn, Maike; Grebitus, Carola - In: German Journal of Agricultural Economics 56 (2007) 7

to predict the palatability. This knowledge enables marketers to invent consumer-oriented marketing activities. …

Persistent link: https://www.econbiz.de/10008802712