//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Green, Paul E."
~subject:"Marketing theory"
~subject:"Marktsegmentierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
How consumers use information...
Similar by person
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing theory
Marktsegmentierung
Marketingtheorie
7
Paul E. Green
7
Conjoint analysis
3
Conjoint-Analyse
3
Market research
1
Market segmentation
1
Marktforschung
1
Multivariate Analyse
1
Multivariate analysis
1
more ...
less ...
Type of publication
All
Book / Working Paper
7
Type of publication (narrower categories)
All
Collection of articles of several authors
7
Collection of articles written by one author
7
Festschrift
7
Sammelwerk
7
Sammlung
7
Language
All
English
7
Author
All
Green, Paul E.
Sheth, Jagdish N.
53
Kumar, V.
11
Hunt, Shelby D.
9
Wind, Yoram
7
Rao, Vithala R.
5
Malhotra, Naresh K.
4
Grönroos, Christian
3
Parvatiyar, Atul
3
Garrett, Dennis E.
2
Hauser, John R.
2
Moskowitz, Howard R.
2
Zaltman, Gerald
2
Agarwal, James
1
Arabie, Phipps
1
Arnett, Dennis B.
1
Bell, David R.
1
Bello, Daniel C.
1
Bradlow, Eric T.
1
Brodie, Roderick P.
1
Busch, Paul S.
1
Carmone, Frank J.
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Ding, Min
1
Ferrell, Odies C.
1
Gardner, David Morgan
1
Grewal, Rajdeep
1
Howell, Roy D.
1
Huber, Joel
1
Jain, Arun K.
1
Jaworski, Bernard J.
1
Kitchen, Philip J.
1
Kohli, Ajay Kumar
1
Kopalle, Praveen K.
1
Kotler, Philip
1
Krieger, Abba M.
1
Krishnan, Balaji C.
1
Leone, Robert P.
1
more ...
less ...
Published in...
All
Legends in marketing
7
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
2
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
3
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
4
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
5
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
6
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
7
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->