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Two routes of service modularization : advancing standardization and customization
Gremyr, Ida; Valtakoski, Aku; Witell, Lars - In: Journal of Services Marketing 33 (2019) 1, pp. 73-87
Purpose: This study aims to investigate service modularization in a manufacturing firm, identifies service modularization processes and examines how these processes change the service module characteristics. Design/methodology/approach: The study is based on a longitudinal case study...
Persistent link: https://www.econbiz.de/10012077221
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Service innovations in manufacturing firms
Gremyr, Ida; Löfberg, Nina; Witell, Lars - In: Managing service quality : MSQ ; an international journal 20 (2010) 2, pp. 161-175
Persistent link: https://www.econbiz.de/10003964472
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The role of quality managers in contemporary organisations
Elg, Mattias; Gremyr, Ida; Hellström, Andreas; Witell, Lars - In: Total quality management & business excellence : an … 22 (2011) 8, pp. 795-806
Persistent link: https://www.econbiz.de/10009424225
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Understanding new service development and service innovation through innovation modes
Gremyr, Ida; Witell, Lars; Löfberg, Nina; Edvardsson, Bo; … - In: The journal of business & industrial marketing 29 (2014) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10010248164
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The role of quality managers in contemporary organisations
Elg, Mattias; Gremyr, Ida; Hellstrm, Andreas; Witell, Lars - In: Total quality management & business excellence : an … 22 (2011) 8, pp. 795-807
Persistent link: https://www.econbiz.de/10009988221
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The roles of quality departments and their influence on business results
Gremyr, Ida; Elg, Mattias; Hellström, Andreas; Martin, … - In: Total quality management & business excellence 32 (2021) 8, pp. 886-897
Persistent link: https://www.econbiz.de/10012513933
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Service innovations in manufacturing firms
Gremyr, Ida; Löfberg, Nina; Witell, Lars - In: Managing service quality : MSQ ; an international journal 20 (2010) 2, pp. 161-176
Persistent link: https://www.econbiz.de/10008391985