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~person:"Grewal, Dhruv"
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ECONIS (ZBW)
131
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1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
3
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
4
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
5
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
6
An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market
Talukdar, Debabrata
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 336-354
Persistent link: https://www.econbiz.de/10008808860
Saved in:
7
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10003485142
Saved in:
8
Understanding
brand
and dealer retention in the new car market : the moderating role of
brand
type
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428
Saved in:
9
Understanding the impact of
brand
delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002513507
Saved in:
10
Effects of shopping related factors on the intention to adopt teleshopping for food products
Verhoef, Peter C.
;
Langerak, Fred
-
1998
Persistent link: https://www.econbiz.de/10000168162
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