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Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness

Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49

Persistent link: https://www.econbiz.de/10010500763

Patterns in motion : how visual patterns in ads affect product evaluations

Farace, Stefania; Roggeveen, Anne; Ordenes, Francisco … - In: Journal of advertising 49 (2020) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10012201574

Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media

Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894

Persistent link: https://www.econbiz.de/10011770780

The effect of review writing on learning engagement in channel partner relationship management

Aguirre, Elizabeth; Mahr, Dominik; Ruyter, Ko de; … - In: Journal of marketing 82 (2018) 2, pp. 64-84

Persistent link: https://www.econbiz.de/10011810258

The emotional review-reward effect : how do reviews increase impulsivity?

Motyka, Scott; Grewal, Dhruv; Aguirre, Elizabeth; Mahr, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1032-1051

Persistent link: https://www.econbiz.de/10011951622

B2B channel partner programs : disentangling indebtedness from gratiude

Pelser, Jan; Ruyter, Ko de; Wetzels, Martin; Grewal, Dhruv - In: Journal of retailing 91 (2015) 4, pp. 660-678

Persistent link: https://www.econbiz.de/10011422468

You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training

Satornino, Cinthia B.; Pelser, Jan; Wetzels, Martin; … - In: Industrial marketing management : the international … 113 (2023), pp. 258-276

Persistent link: https://www.econbiz.de/10014433589

Regulatory fit: A meta-analytic synthesis

Motyka, Scott; Grewal, Dhruv; Puccinelli, Nancy; … - 2014

Regulatory fit, or the match between an individual's regulatory orientation and the strategy used to sustain it, offers a pervasive predictor of customer behavior. Merely reaching a decision in a certain way influences the value of a decision or an outcome. In this research, we conduct a...

Persistent link: https://www.econbiz.de/10011426624

Understanding the strategic consequences of customer privacy concerns : a meta-analytic review

Okazaki, Shintaro; Eisend, Martin; Plangger, Kirk; … - In: Journal of retailing 96 (2020) 4, pp. 458-473

Persistent link: https://www.econbiz.de/10012495484

Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews

Meyer, Jan-Hinrich; Ruyter, Ko de; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 222-245

Persistent link: https://www.econbiz.de/10012290947