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Customer experience management in retailing : an organizing framework
Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
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Maximizing profits for a multi-category catalog retailer
George, Morris; Kumar, V.; Grewal, Dhruv - In: Journal of retailing 89 (2013) 4, pp. 374-396
Persistent link: https://www.econbiz.de/10010226435
Cover Image
Customer Experience Management in Retailing: An Organizing Framework
Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10008232106
Cover Image
Customer Experience Management in Retailing: An Organizing Framework
Grewal, Dhruv; Levy, Michael; Kumar, V. - In: Journal of retailing 85 (2009) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10008889590