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~person:"Grewal, Dhruv"
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Grewal, Dhruv
Bruhn, Manfred
203
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171
Kotler, Philip
131
Kumar, V.
103
Meffert, Heribert
90
Huber, Frank
75
Bauer, Hans H.
73
Pepels, Werner
66
Verhoef, Peter C.
65
Herrmann, Andreas
64
Sheth, Jagdish N.
64
Wiedmann, Klaus-Peter
64
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56
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54
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53
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52
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51
Vrontis, Demetris
49
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47
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47
Stauss, Bernd
47
Kirchgeorg, Manfred
45
Albers, Sönke
44
Belz, Christian
44
Mattila, Anna S.
44
Diller, Hermann
42
Esch, Franz-Rudolf
42
Backhaus, Klaus
41
Gil Saura, Irene
40
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39
Madhani, Pankaj M.
39
Ahlert, Dieter
38
Loureiro, Sandra Maria Correia
37
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37
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37
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36
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ECONIS (ZBW)
37
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1
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1
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
2
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
3
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
4
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
5
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2018
-
Sixth edition
Persistent link: https://www.econbiz.de/10011576031
Saved in:
6
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10010499429
Saved in:
7
Six strategies for competing through service : an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
-
2009
Persistent link: https://www.econbiz.de/10003836306
Saved in:
8
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
9
A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 172-194
Persistent link: https://www.econbiz.de/10003565709
Saved in:
10
Six strategies for competing through service: an agenda for future research
Bolton, Ruth N.
;
Grewal, Dhruv
;
Levy, Michael
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10003438190
Saved in:
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