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~person:"Grewal, Dhruv"
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The Consent Burden in Consumer...
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Consumer behaviour
70
Konsumentenverhalten
69
Einzelhandel
25
Retail trade
25
Beziehungsmarketing
18
Relationship marketing
18
Internet marketing
13
Online-Marketing
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Marketingmanagement
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Store design
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English
84
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Grewal, Dhruv
Bruhn, Manfred
132
Kotler, Philip
128
Han, Heesup
119
Belk, Russell W.
115
Bauer, Hans H.
114
Homburg, Christian
114
Sheth, Jagdish N.
110
Huber, Frank
109
Wiedmann, Klaus-Peter
109
Mattila, Anna S.
108
Phau, Ian
103
Grunert, Klaus G.
102
Herrmann, Andreas
97
Gierl, Heribert
89
Meffert, Heribert
89
Lusk, Jayson L.
86
Dwivedi, Yogesh Kumar
84
Foxall, Gordon R.
83
Khare, Arpita
79
Usman, Osly
76
Loureiro, Sandra Maria Correia
74
Bagozzi, Richard P.
73
Pelsmacker, Patrick de
73
Pepels, Werner
73
Rajagopal
71
Keller, Kevin Lane
70
Kreutzer, Ralf T.
70
Kumar, V.
70
Laroche, Michel
70
Septianto, Felix
69
Vrontis, Demetris
69
Chintagunta, Pradeep K.
68
Nayga, Rodolfo M.
68
Verhoef, Peter C.
68
Wansink, Brian
68
Agarwal, Sumit
67
Paul, Justin
67
Stavins, Joanna
67
Skiera, Bernd
66
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American Marketing Association
1
Winter Educators' Conference <1998, Austin, Tex.>
1
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Journal of retailing
14
Journal of the Academy of Marketing Science
10
Journal of marketing
9
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
5
Psychology & marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
2
Review of marketing research
2
Customer relationship management in electronic markets
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Harvard business review : HBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing education : JME
1
Marketing-mix strategies - product strategy and promotion strategy
1
Proceedings series / American Marketing Association
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
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The Routledge companion to consumer behavior
1
The journal of consumer marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
83
Other ZBW resources
1
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1
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
4
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
5
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
6
Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis
;
Emrich, Oliver
;
Grewal, Dhruv
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
Saved in:
7
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
8
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
9
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
10
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
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