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~person:"Grewal, Dhruv"
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Grewal, Dhruv
Wetzels, Martin
148
Ruyter, Ko de
73
Mahr, Dominik
53
de Ruyter, Ko
28
Odekerken-Schröder, Gaby
27
Heller, Jonas
13
Chylinski, Mathew
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Hilken, Tim
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12
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9
Patterson, Paul G.
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Wetzels, M.
9
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Daryanto, Ahmad
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Birgelen, Marcel van
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Kleijnen, Mirella
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Lemmink, Jos
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Oppen, Claudia van
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Rozemeijer, Frank
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Deutskens, Elisabeth
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Ludwig, Stephan
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Schepers, Jeroen
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van Birgelen, Marcel
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Aguirre, Elizabeth
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Antioco, Michael
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Feinberg, Richard
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Keeling, Debbie Isobel
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Keen, Cherie
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Klaas, Michael
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Lindgreen, Adam
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Pauwels, Pieter
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Ringle, Christian M.
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Ruyter, Ko
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Wilson, Bradley
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Beuningen, Jacqueline van
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Götz, Oliver
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Journal of retailing
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Journal of the Academy of Marketing Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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1
The effect of review writing on learning engagement in channel partner relationship management
Aguirre, Elizabeth
;
Mahr, Dominik
;
Ruyter, Ko de
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 64-84
Persistent link: https://www.econbiz.de/10011810258
Saved in:
2
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
3
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
Saved in:
4
The personalization-privacy paradox : implications for new media
Aguirre, Elizabeth
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011524142
Saved in:
5
Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania
;
Roggeveen, Anne
;
Ordenes, Francisco …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
Saved in:
6
Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel
;
Ludwig, Stephan
;
Ruyter, …
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
Saved in:
7
B2B channel partner programs : disentangling indebtedness from gratiude
Pelser, Jan
;
Ruyter, Ko de
;
Wetzels, Martin
;
Grewal, Dhruv
- In:
Journal of retailing
91
(
2015
)
4
,
pp. 660-678
Persistent link: https://www.econbiz.de/10011422468
Saved in:
8
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
9
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
Saved in:
10
Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur
;
Carlson, Jamie
;
Gudergan, Siegfried
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
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