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Legitimizing academic research in design : lessons from research on new product development and innovation

Griffin, Abbie - In: The journal of product innovation management : an … 28 (2011) 3, pp. 428-433

Persistent link: https://www.econbiz.de/10008991413

Open innovation : new product development essentials from the PDMA

Noble, Charles H. (ed.); Durmusoglu, Serdar S. (ed.); … - 2014

"A clear, practical guide to implementing Open Innovation for new product developmentOpen Innovation: New Product … Development Essentials from the PDMA is a comprehensive guide to the theory and practice of the Open Innovation method. Written by … experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a …

Persistent link: https://www.econbiz.de/10010459301

Whether to integrate R&D and marketing : the effect of firm competence

Rubera, Gaia; Ordanini, Andrea; Calantone, Roger J. - In: The journal of product innovation management : an … 29 (2012) 5, pp. 766-783

Persistent link: https://www.econbiz.de/10009624545

Launch timing and launch activites proficiency as antecedents to new product performance

Catalone, Roger; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 290-309

Persistent link: https://www.econbiz.de/10010406530

Best practices in new product development and innovation : results from PDMA's 2021 global survey

Præst Knudsen, Mette; Zedtwitz, Maximilian von; … - In: The journal of product innovation management : an … 40 (2023) 3, pp. 257-275

Persistent link: https://www.econbiz.de/10014291999

Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities

Rubera, Gaia; Chandrasekaran, Deepa; Ordanini, Andrea - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 166-184

Persistent link: https://www.econbiz.de/10011453184

How to catch the generation Y : identifying consumers of ecological innovations among youngsters

Gurtner, Sebastian; Soyez, Katja - In: Technological forecasting & social change : an … 106 (2016), pp. 101-107

Persistent link: https://www.econbiz.de/10011609998

Design innovativeness and product sales' evolution

Rubera, Gaia - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 98-115

Persistent link: https://www.econbiz.de/10010497615

Launch activities and timing in new product development

Calantone, Roger J.; Di Benedetto, C. Anthony; Rubera, Gaia - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 33-41

Persistent link: https://www.econbiz.de/10011879715

The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture

Cillo, Paola; Griffith, David A.; Rubera, Gaia - In: Journal of marketing 82 (2018) 6, pp. 49-70

Persistent link: https://www.econbiz.de/10011955018