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Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
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Like it or not: differences in advertising likeability and dislikeability within Asia
Gazley, Aaron; Krisjanous, Jayne; Fam, Kim-Shyan; … - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10009821355
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Cultural values and effective executional techniques in advertising: A cross-country and product category study of urban young adults in Asia
Fam, Kim-Shyan; Grohs, Reinhard - In: International marketing review 24 (2007) 5, pp. 519-538
Persistent link: https://www.econbiz.de/10007797764
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan; Waller, David; Grohs, Reinhard - In: Journal of Asia Pacific business 24 (2023) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10014285111