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The strategic role of the selling function : a resource-based framework
Leigh, Thomas W.; Cron, William L.; Baldauf, Artur; … - In: The Oxford handbook of strategic sales and sales management, (pp. 489-517). 2011
Persistent link: https://www.econbiz.de/10008991455
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The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
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The Strategic Role of the Selling Function: A Resource-Based Framework
Leigh, Thomas W.; Cron, William L.; Baldauf, Artur; … - In: The Oxford handbook of strategic sales and sales management. 2011
Persistent link: https://www.econbiz.de/10012885348