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Gruen, Thomas W.
Du, Ding
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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Gruen, Thomas W.
;
Osmonbekov, Talai
;
Czaplewski, Andrew J.
- In:
Journal of Business Research
59
(
2006
)
4
,
pp. 449-456
Persistent link: https://www.econbiz.de/10005473411
Saved in:
2
eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Gruen, Thomas W.
;
Osmonbekov, Talai
;
Czaplewski, Andrew J.
- In:
Journal of business research : JBR
59
(
2006
)
4
,
pp. 449-456
Persistent link: https://www.econbiz.de/10006713298
Saved in:
3
Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty
Gruen, Thomas W.
;
Osmonbekov, Talai
;
Czaplewski, Andrew J.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
4
,
pp. 537-549
Persistent link: https://www.econbiz.de/10007877463
Saved in:
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