This study investigated the differences in the consumers’ quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded...

Purpose - The purpose of this paper is to investigate how three dimensions of retailer brand architecture - share or retailer brands, quality of retailer brands and visibility of retailer brands - affect consumer intention to shop at stores.Design/methodology/approach - A conjoint analysis is...

Distribution systems for food can change quickly in emergent markets, requiring new competences for consumers, and even in some European countries we have seen considerable changes in the distribution system for food in recent decades, raising the question whether consumers have acquired...

Cereal food production and use show substantial heterogeneity across Europe. For a category central in most EU diets, cereal food quality perception is nevertheless surprisingly understudied. With this in mind, 357 Danish, Lithuanian, and Portuguese citizens were interviewed about the importance...

Two theoretical frameworks have been used in previous research to explain consumers' interest in effort-saving activities in the context of meal production: the household production approach and the convenience orientation approach. A model is developed that synthesizes both approaches, assuming...